Sports betting has been around for centuries in one format or another. Since the dawn of the Internet age the whole industry boomed, with people opting to be from home or wherever they could get online, rather than have to visit a betting shop.
Things changed once again when smart phones came along with the development of apps. Now, bookmakers have their own apps that allow customers to place bets whenever they want from wherever they are. What makes a good sports betting app though?
First of all it must serve its purpose. The point of an app primarily is to allow people to do things on the move. A good sports betting app will be full of all the options you’d expect but at the same time it must be user friendly. People must be able to find what they’re looking for very quickly or it totally defeats the object of an app. A lot of the time, people use the app because they want to get a bet on quickly. If they have to cycle through menu after menu or if things aren’t simple and clear, the app will quickly become redundant.
With how advanced smartphones are nowadays, both IOS and Android based, sports betting apps must look the part too. People nowadays expect vibrant and inviting colours, attractive user interfaces and smooth running animations. If apps are full of dull colours people will quickly turn them off. Users want to see pictures and they want to see animations too but these must be relevant with what they’re representing. If the visuals are spot on, it will encourage the user to use the app more and to also spend more time on it.
A company who have done this well are Paddy Power. Their app is very clean in its presentation but there are all the markets that you’d ever want and need. The images that they use throughout the app are all relevant too, so you can certainly see why a lot of people choose to use their sports betting app on a regular basis. They also bring to the table something that every sports betting app needs in order to appeal to the masses and that’s offers. Every app nowadays offers new users especially the chance to claim a welcome bonus and with Paddy Power players can get a head start on a £20 Risk Free First Bet – Money Back in Cash if it loses.
It’s really no surprise just how big mobile betting has become thanks to the use of apps. With technology continuing to improve at a rapid pace, sports betting companies are throwing mega amounts of money into developing their apps further, knowing that more and more people will migrate to using mobile services over logging on their desktop computers or in-store options. Some apps nowadays allow users to live stream events that they’ve placed a bet on and this is a sign of just how far things have come in terms of mobile betting services.